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The Diederich College of Communication invites high school students to participate in a two-day on-campus workshop where they'll use the art of storytelling to learn more about Marquette, the field of communication, media and themselves.
Students will participate in hands-on learning about media careers with leading-edge tools to discover and share their strengths, all with the guidance of Diederich College of Communication faculty. Students will also go on trips each day to local newsrooms and agencies to experience what they are learning LIVE. Key workshop components will teach students to:
Discover your personal brand! Branding is an important part of strategic communication and developing your personal brand helps you represent your best, authentic self.
Celebrate your story by sharing who you are through mutimedia platforms, including video, audio, print and social. This exercise will help you get familiar with potential careers in strategic communication, digital media and journalism.
| 9-9:20 a.m. | Arrival and check-in |
| 9:30-9:55 a.m. | Introduction and welcome |
| 10-11:45 a.m. | Workshop 1: Creating photos |
| 12-12:45 p.m. | Lunch and industry panel |
| 1-1:30 p.m. | Prep for site visits |
| 1:45 p.m. | Departure |
| 2-4 p.m. | Site visits (TBD) |
| 4-4:30 p.m. | Debrief |
| 5 p.m. | Pick-up |
| 9-9:20 a.m. | Arrival and check-in |
| 9:30-9:45 a.m. | Welcome for the day |
| 10-10:45 a.m. | Workshop 2: Photo voice |
| 11 a.m. - 12 p.m. | Scavenger hunt |
| 1-1:45 p.m. | Workshop 3: Personal branding. |
| 2-2:15 p.m. | Prepare for site visit |
| 2:30 p.m. | Departure |
| 2:50-4 p.m. | Site visit |
| 4:30 p.m. | Debrief |
| 5 p.m. | Pick-up |
Students in need of financial aid can reach out to Dr. Patrick Johnson, assistant professor, for assistance.
For other questions, please email comm@marquette.edu

Julia Schultz, Professor of Practice in Strategic CommunicationJulia is a communication and public relations professional with more than 20 years of experience in marketing, leadership, and consulting. She has worked in agency settings, nonprofit and for-profit organizations, and international in-house communication roles. Alongside her professional career, she has built a strong record as a university instructor, teaching courses in media writing, public relations, advertising campaigns, business communication, leadership, and communication consulting. She earned her M.A. from Marquette University and her B.A. from the University of Wisconsin–Madison.
Julia is actively involved in professional and community organizations, including the Public Relations Society of America (PRSA), TEMPO Milwaukee, and leadership roles within her local parish and school community. She has received numerous awards for both teaching and professional leadership, including Marquette’s Dean’s Award for Excellence in Part-Time Teaching. A proud Marquette alumna, Julia first discovered her love of teaching while in graduate school, when she taught public speaking for the first time. Returning to Marquette as a faculty member has brought her career full circle, and she is passionate about helping students build the skills and confidence they need to succeed.

Dr. Virginia Sanchez, Assistant Professor of Corporate CommunicationDr. Sanchez's work aims to highlight underrepresented voices in organizational spaces with the goal of improving work environments. Recently, she investigated the career trajectories of first- and second-generation Latin American immigrants. This work was awarded the Gerald R. Miller Outstanding Doctoral Dissertation Award, as well as two top papers from the Organizational Communication Division of the National Communication Association.
Dr. Sanchez's work has also investigated the impact of social and material resources on organizational life. She approaches research using a variety of mixed methods but she specializes in qualitative methods, such as interviewing and photovoice. Her current work investigates the organizational experiences of those who feel “called” to serve in a specific occupation.