Students of Culture

Advertising in the 21st century is essentially the study of brands in culture. Today’s brands must anchor themselves within the culture, while at the same time differentiating themselves from their competitors. Gone are the days of the Mad Men. Today’s advertising works across a rich meshing of art and science, rooted in culture, with executions disseminated across multiple platforms – many of which we have yet to hear about. In short, great brands become indispensable parts of everyday life, in a rapidly changing world.

Brand Ambassadorship

Our program focuses on developing advertising professionals who think like cultural critics and act like brand ambassadors. We train our students to be culturally fluent, savvy data miners, media experts, strategic thinkers, great writers, and creative mavens. In the process, Marquette advertising majors develop the flexibility to thrive in the ever-changing world of advertising.

Professional Engagement

The Milwaukee advertising community includes large and small ad agencies and design firms, with many of the local ad community participating as adjunct faculty, guest speakers and mentors. Our students work with national clients including: Coca-Cola, Fox Sports, and Toyota; as well as local and regional clients including: The Medical College of Wisconsin, Red Cross of Southeastern Wisconsin, and Navy Pier. Our Ad Club is vibrant and well-connected to the local community. Finally, we have alumni working in cities across the U.S. Without fail, our alumni are there to support our new graduates.

Learning Outcomes

Students who graduate from the Advertising program at Marquette University will be able to employ a wide variety of research and design tools to develop insight-driven message and media strategies which, in turn, drive the creation of advertising designed to meet the needs of integrated marketing campaigns across a wide variety of media channels.

Meet Michael Stearns, Class of '18

After graduating with majors in advertising and digital media studies, Michael is now a videographer at Generac on their marketing teams. 

For more information, check out the curriculum for the Advertising Major, Advertising Minor or contact Ms. Tracey Sturgal, Department Chair of Strategic Communication.

  • Possible Careers
  • Sample Internships
  • Recent Employers
  • Copywriter
  • Production Coordinator
  • Art Director
  • Event Planner
  • Marketing Coordinator
  • Creative Director
  • Graphic Designer
  • Account Executive
  • Marketing Manager
  • Media Buyer
  • Product Manager
  • Web Designer
  • Campaign Manager
  • Sales Representative
  • Research Director
  • MillerCoors
  • Walt Disney World
  • Milwaukee Brewers
  • Six Flags Great America
  • National Multiple Sclerosis Society
  • Procter & Gamble
  • Rockwell Automation
  • Special Olympics
  • March of Dimes
  • BVK, Milwaukee
  • Chicago White Sox
  • Walt Disney World
  • Draft FCB
  • Entertainment Tonight