As a graduate student in our program, you will choose either the Communication and Media Studies specialization or the Digital Communication Strategies specialization for an additional 12 hours of course work.
Digital Communication Strategies
This specialization provides you with the conceptual foundation and practical training you’ll need to help organizations plan and execute effective digital communication strategies. In addition to learning how to plan effective strategies and create digital content, your course work will also explore how to measure the effectiveness of communication messaging in advertising, public relations and journalism.
The digital communication strategies specialization offers topic-based courses, and you can tailor your course selections to meet your professional goals and interests. Specific titles will vary upon term and instructor. After completing this specialization, you will know how to develop an effective communication strategy using a variety of digital communication technologies.
To complete this specialization, choose four courses from the program requirements and course work overview below. Each course has variable topics that you may repeat under a different title, but you must complete courses in at least three areas to fulfill your requirement.
Communication and Media Studies
Courses in this specialization are structured as non-lecture proseminars. These intensive, focused seminars allow you to interact at a deep level with faculty and colleagues in your program. The discussion format allows you to simultaneously explore an area of research in depth and discover your interests.
After completing this specialization, you will have the theoretical and methodological foundation you’ll need for a position of intellectual leadership in your chosen communication profession or for doctoral studies. You’ll be able to discover your interests within a broad spectrum of communication concepts, theories and research methods.
Proseminars are organized under six important contemporary topics. Their exact content and title will vary, depending upon the term and instructor. To complete your specialization, you will choose four proseminars from the program requirements and course work overview below. You may repeat one proseminar under a different title, but you must complete courses in at least three areas to fulfill your requirement.