Daradirek Ekachai
Dr. Daradirek EkachaiMarquette University

Johnston Hall, 312

MilwaukeeWI53201United States of America
(414) 288-3450(414) 288-3099 (FAX)

Associate Professor Emeritus

Strategic Communication


Ph.D. Journalism, Southern Illinois University-Carbondale
M.A. Journalism, University of Wisconsin-Madison
B.A. French, Chulalongkorn University, Bangkok, Thailand

Courses Taught

ADPR 2200 Media Writing
ADPR 2400 Strategic Research for Advertising and Public Relations
ADPR 1800 Public Relations Principles
ADPR 3600 Public Relations Writing
ADPR 4300 Emerging and Social Media in the Marketplace
ADPR 4600 Multicultural and International Advertising and Public Relations
COMM 6400 Advertising and Public Relations Management
PURE 4997 Public Relations Campaigns

Research Interests

Public relations in Thailand, public relations education, new communication technology, intercultural communication, Thai mass media, social media, social media policy.

Professional Experience

Writer, University News Service, Southern Illinois University, 1986-1990
Consultant, Bangkok Daily Times, 1984
Consultant, Pimplus PR, Bangkok, 2002-present
Co-Principal Investigator, Connecting Caring Community, Milwaukee County Department on Aging, Communication campaign on long-term care, 2002-2006

Professional Affiliations

Public Relations Society of America
Association for Education in Journalism and Mass Communication

Recent Publications

Ekachai, D. & Kim, Y. (In press). “Does your PR course syllabus excite, intrigue, and motivate students to learn? Syllabus designs and student impressions on the PR course and the course instructor.” Journal of Public Relations Education.

Ekachai, D. & Brinker, D. (2017). Fortune 500 social media policies: A content analysis. In S. Duhe (Ed.), Public relations & new media (3rd edition). New York: Peter Lang.*

Gallicano, T. D., Ekachai, D., & Freberg, K. (2014). The infographics assignment: A qualitative study of students’ and professionals’ perspectives. Public Relations Journal.**

Ekachai, D. & Brinker, D. (2012). University social media policies: A content analysis. In S. Duhe (Ed.), Public relations & new media (2nd edition). New York: Peter Lang.

Caravella, M., Zahay, D., Jaeger, C. and Ekachai, D. (2009). Web 2.0 opportunities and challenges for marketing educators. Journal of Advertising Education, 53-63.

Parkinson, M., & Ekachai, D. (2006). International and intercultural public relations: A campaign case approach. Allyn & Bacon.

Ekachai, D., & Komolsevin, R. (2004). Public relations in Thailand: From propaganda to strategic communication. In. K. Sriramesh (Ed.), Public relations in Asia: An anthology (pp. 277-314). Singapore: Thompson Learning.

Parkinson, M., & Ekachai, D. (2002).  The Socratic method in the introductory PR course: An alternative pedagogy. Public Relations Review 28(2), 167-174.

Ekachai, D., & Randall, D. (Summer, 2001). Communication technology and intercultural communication: A report on pedagogy. The American Journal of Semiotics, 17(2), 391-405.

Hetherington, L.T., Ekachai, D., & Parkinson, M.G. (2001). Public relations in the healthcare industry. In R. Heath (Ed.), Handbook of public relations. Public Thousand Oaks, CA: Sage.

Parkinson, M.G., Ekachai, D., & Hetherington, L.T. (2001). Public relations and law. In R. Heath. (Ed.). Handbook of public relations. Sage Publications.

*A summary of this article was also published in the February 2014 issue of Public Relations Tactics.

**This article was also chosen as the Top Five Articles published in PRSA’s Public Relations Journal during 2014. It was chosen by the Journal’s editorial review board.

Honors and Awards

2012: Dean's Excellence Award in Service, Diederich College of Communication

2009: Dean's Excellence Award in Teaching

2007: American Indian Chamber of Commerce of Wisconsin Community Service Award

2000: Outstanding Teaching Award, Southern Illinois Univ.Outstanding Educator, Raymond D. Wiley's Chapter of PRSSA, 1991,

1999: Outstanding Research Manuscript, Central States Communication Association, 1995


2005: $61,802 from Robert Wood Johnson Foundation, “Connecting Caring Communities” project to raise public awareness on long term care. Partnership with Wisconsin Geriatric Education Center

2004: $57,506 from Robert Wood Johnson Foundation, Connecting Caring Communities

2003: $36,574 planning grant from the Robert Wood Johnson Foundation, Connecting Caring Communities

2002: $4,750 Summer Faculty Fellowship and $1,500 Regular Research Grant from the Graduate School, Marquette University, for the research project on the Internet use by Thai public relations practitioners.

Why Marquette

Marquette has a very good reputation for its academic excellence and outstanding students. I was also attracted to Marquette's mission of spiritual faith, ethical leadership, and service to students and community.


Twitter: @fvrythingPR
LinkedIn: www.linkedin.com/in/geeekachai
Class website: muprwriting.wordpress.com
Flickr: www.flickr.com/photos/twinklingstar
Photo Blog: photoappsnerd.tumblr.com