James Pokrywczynski
Dr. James PokrywczynskiMarquette University

Johnston Hall, 439A

MilwaukeeWI53201United States of America
(414) 288-3451(414) 288-5227 (FAX)

Associate Professor of Strategic Communication


Ph.D. University of Georgia, 1986
M.S. University of Illinois
B.S. University of Illinois

Courses Taught

ADPR 4000 Sports Promotion
ADPR 4997 Ad Campaign Planning
ADVE 1400 Advertising Principles
COMM 2500 Introduction to Communication Research Methods

Research Interests

Sports marketing
International advertising
Brand tracking on social media

Professional Experience

Independent research consultant

Professional Affiliations

American Academy of Advertising
Association for Education in Journalism and Mass Communication

Selected Publications

Pokrywczynski, J., & Lu, H. (2016). Brand tracking on social media: the role of country of origin perceptions. Journal of Digital & Social Media Marketing 4 (3).

Moyer, C., Pokrywczynski, J. and Griffin, R. (2015). The relationship of fans’ sports teamidentification and facebook usage to purchase of team products. Journal of Sports Media 10 (1), 31-49.

Pokrywczynski, J. and Brinker, D., (2014). Congruency and engagement test in an event marketing sponsorship context. Journal of Promotion Management 20 (3), 1-20.

Pokrywczynski, James, Carvalho, John and Preston. C. Tom (Fall 2012). The evolution of the ‘toy department’: A content analysis of newspaper sports sections since 1956. Journal of Sports Media, 7 (2), 61-73.

Pokrywczynski, James and Brinker, David (Autumn 2012). ‘Rogue’ celebrity endorsers: Using social identity theory to assess brand fit. Journal of Brand Strategy, 1 (3), 275-287.

Pokrywczynski, James, Sheehan, Brian and Tsao, James (Sept. 2012). Stop the music! How advertising can help stop college students from downloading music illegally.” Journal of Advertising Research, 52(3), 309-321.

Keenan, Kevin, and Pokrywczynski, James (2010). Ethnocentrism: A comparison of Arab and western audiences. Journal of Middle East Media, 6 (1), 2-13.

Pokrywczynski, James, Carvahlo, John and Preston, Tom (Fall 2010). Brand logos more prevalent in recent news sports photos.” Newspaper Research Journal, 31(4), 31-37.

Presentations and Paper

Pokrywczynski, J. V. (2016, March). "Analytics in a sports/event marketing context," Presenter at American Academy of Advertising, Seattle.

Pokrywczynski, James and Keenan, Kevin (2009). Country and region of origin as advertising copy points: Perceptions of Asia and Asian nations in the western and Arab worlds. Presented to American Academy of Advertising Asia-Pacific Conference, 5/21/09, Beijing, China.

Keenan, Kevin and Pokrywczynski, James (2009). A comparative analysis of consumer ethnocentrism among Arab and U.S. audiences. Presented to Arab-US Association for Communication Educators Conference, 11/09, Cairo, Egypt.

Pokrywczynski, James (January 26, 2007). Revisiting the distracting viewing environment for the Super Bowl and its relationship to ad recall. Proceedings of the 1st Ad Bowl Symposium, University of South Carolina, Columbia.

Why Marquette

The students here have a genuine interest in learning and bettering themselves and their world.