Kati Tusinski Berg
Dr. Kati Tusinski BergMarquette University

Johnston Hall, 117B

MilwaukeeWI53201United States of America
(414) 288-1401Twitter
Curriculum Vitae

Associate Dean for Academic Affairs

Associate Professor of Strategic Communication


Ph.D., Communication & Society, University of Oregon
M.A., Communication, Saint Louis University
B.A., Communication, Saint Louis University

Courses Taught

PURE 1800 Principles of Public Relations
PURE 3800 Public Relations Strategies
PURE 4997 Public Relations Campaigns
CCOM 2000 Issues in Corporate Communication
CCOM 4750 Corporate Social Responsibility

Research Interests

Advocacy Public Relations
Public Relations Pedagogy
Media Ethics

Professional Experience

Faculty Athletics Representative, Marquette University, 2021-present
Associate, Public Relations Services, Eugene, Oregon, 2003-2006
Online Facilitator, Charles Snowden Internship Program for Excellence in Journalism, University of Oregon, 2004-2005
Graduate Assistant in Public Relations, St. Louis, Missouri, 2000-2002

Professional Affiliations

Association for Education in Journalism and Mass Communication
Public Relations Society of America
Academic Member of the European Centre for Public Affairs

Recent Publications

Feldner, S. B., & Berg, K. T. (in press). Examining organizational identity on Twitter. In Sandra Duhe (Ed.). Public Relations and New Media (3rd ed.): New York: Peter Lang.

Sheehan, K. B., & Berg, K. T. (in press) Thinking Pink?: Consumer Reactions to Pink Ribbons and Vague Messages in Advertising. Journal of Marketing Communications.

Gilkerson, N., & Berg, K. T. (in press). Social media, hashtag hijacking, and the evolution of an activist group strategy. In L. Austin & Y. Jin (Eds.) Social Media and Crisis Communication. New York: Routledge.

Wise, K. & Berg, K. T. (2015). Lobbying as relationship management: Avenues for public relations lobbying. In E. Ki, J. Kim & J. Ledingham (Eds.), Public Relations as Relationship Management: A Relational Approach to the Study and Practice of Public Relations (2nd Ed.). New York: Routledge.

Feldner, S. B., & Berg, K. T. (2014). How corporations manage industry and consumer expectations via the CSR report. Public Relations Journal, 8(3). http://www.prsa.org/Intelligence/PRJournal/Documents/2014FELDNERBERG.pdf

Berg, K. T. & Sheehan, K. B. (in press). Social media as a CSR communication channel: Understanding firms’ decision processes. In M. DiStaso & D. Bortree (Eds.), Ethics of social media in public relations practice. New York: Routledge and Peter Lang.

Berg, K. T., & Stageman, A. (2013). Friends, fans, and followers: A case study of Marquette University’s use of social media strategy to engage with key stakeholders. Case Studies in Strategic Communication, 2. 

Berg, K. T. (2012). The ethics of lobbying: Testing an ethical framework for advocacy in public relations. Journal of Mass Media Ethics, 27(2), 97-114.

Berg, K. T. & Feldner, S. (2012). The world is a….network: Social media and cause networks in the girl effect movement. In S. Duhe (Ed.), Public relations & new media (2nd edition). New York: Peter Lang.

Berg, K. T. & Gibson, K. (2011). Hired guns and moral torpedoes: Balancing the competing moral duties of the public relations professional. PRism, 8(1), 1-12.

Berg, K. T. (2009). Finding connections between lobbying, public relations and advocacy. Public Relations Journal, 3, 3.

Berg, K. (2009). Lobbying as advocacy public relations and its ‘unspoken’ code of ethics. Accepted for inclusion in forthcoming edited volume in C. McGrath (Ed.) Interest groups & lobbying: Volume one – The United States, and comparative studies. The Edwin Mellen Press.

Berg, K. (2009). Finding connections between lobbying, public relations and advocacy. Public Relations Journal, 3, 3.

Tusinski, K. (2007). A description of lobbying as advocacy public relations. In M. DiStaso (Ed.). Proceedings of 2007 international public relations research conference: Roles and scopes of public relations (pp. 563-570). Miami.

Tusinski, K. and Stoker, K. (2006). Reconsidering public relations' infatuation with dialogue: Why engagement and reconciliation can be more ethical than symmetry and reciprocity. Journal of Mass Media Ethics, 21, 2&3,156-176.

Honors and Awards

Dean's Award for Teaching Excellence, Diederich College of Communication, Marquette University (May 2015, May 2011)
Page Legacy Scholar, Co-PI of $9,150 grant with Dr. Sarah Feldner, Marquette University, to study the social impact of corporate social responsibility, The Arthur W. Page Center at Penn State College of Communications, March 2013
Page Legacy Scholar, Co-PI of $6,000 grant to study social media as a CSR communication channel (2011-2012)
Best Doctoral Dissertation, University of Oregon, School of Journalism and Communication (2006)
Research Fellow, Caring and the Media Colloquium and Conference, University of Oregon, School of Journalism and Communication (2005)


Berg, K.T. (2016, March). Sports Marketing Events & Sponsorship: An Overview of Recent Academic and Industry. Panel presentation as part of the Research Using Sports and Event Marketing Analytics for Marketing Effects: Relevant Research Questions the Industry Knows and Needs panel presented at the American Academy of Advertising Annual Conference. Seattle, WA.

Why Marquette

The mission of Marquette University corresponds with my teaching philosophy. I want students to understand that knowledge is much more than memorization and will continue beyond our short time together. I believe it is crucial to develop morally responsible individuals as well as socially responsible professionals. It is reassuring that the Diederich College of Communication values ethics as much as I do. The University's dedication to the integration of teaching, research and service allows me to engage students, advance my research interests and contribute to the Marquette community and beyond.