CAMPUS ALERT
The latest coronavirus information and updates: marquette.edu/coronavirus.


Silhouette Image
Dr. Larry Zhiming XuMarquette University

Johnston Hall, 530

MilwaukeeWI53201United States of America
(414)288-5994Personal Website

Assistant Professor of Strategic Communication

Affiliated Faculty at Northwestern Mutual Data Science Institute

Education

Ph.D., Annenberg School for Communication and Journalism, University of Southern California

Courses Taught

COMM 6815 Digital Communication Strategies in Metrics: Data Analytics 

PURE 1800 Principles of Public Relations

PURE 3000 Public Relations Research and Measurement

Research Interests

New media, social media, data analytics, network science, computational social science, persuasion, organizational communication, strategic communication

Professional Experience

Market Research Analyst, Edelman Public Relations

Professional Affiliations

Academy of Management

International Communication Association

Publications

Wei, R., & Xu, L. Z. (2019). New media and politics: A synopsis of theories, issues, and research. In Oxford Research Encyclopedia of Communication. https://doi.org/10.1093/acrefore/9780190228613.013.104

Xu, L. Z. (2018). Will a digital camera cure your sick puppy? Modality and category effects in donation-based crowdfunding. Telematics and Informatics, 35(7), 1914-1924. https://doi.org/10.1016/j.tele.2018.06.004

Walter, N., Cody, M. J., Xu, L. Z., & Murphy, S. T. (2018). A priest, a rabbi, and a minister walk into a bar: A meta-analysis of humor effects on persuasion. Human Communication Research, 44(4), 343-373. https://doi.org/10.1093/hcr/hqy005

Xu, L. Z. (2017). Chun Wei Choo, The inquiring organization: How organizations acquire knowledge & seek information. International Journal of Communication, 11, 3. https://ijoc.org/index.php/ijoc/article/view/7548/2074

Honors and Awards

Top Student Paper Award, Information Systems Division, International Communication Association, 2017

Top Three Papers Award, Big Data and Human Behavior Symposium, University of Southern California, 2017

Presentations

Xu, L. Z. (2019). A multitheoretical multilevel explication of crowd-enabled organizations: Exploration/exploitation, social capital, signaling, and homophily as determinants of associative mechanisms in crowdfunding. Extended abstract accepted by the Organizational Communication and Information Systems Doctoral Consortium at the 79th Annual Meeting of the Academy of Management, Boston, Aug 9-13.

Xu, L. Z. (2019). What is stronger than fear is hope: Effects of emotional flow in crowdfunding narrative processing. Paper presented at the 69th International Communication Association Annual Conference, Washington DC, May 24-28.

Sun, Y. Xu, L. Z., Xu, Y., & Zhou, Y., (2019). Fake or real? Detecting online misinformation using computer vision techniques. Paper presented at the Annenberg Graduate Fellowship Research and Graduate and Creative Project Symposium, Los Angeles, Apr 18.

Xu, L. Z. & Walter, N. (2018). A plot twist plus a happy ending: Effects of emotional flow in crowdfunding narrative processing. Paper accepted to the 104th National Communication Association Annual Convention, Salt Lake City, November 8-11.

Xu, L. Z., Sargent, M., Xu, Y., Sun, J., Li, Y., Monge, P. R., Fulk, J. (2018). Simple tags, profound influences: Explicating social tagging as multilevel expertise in a crowdsourcing design community. Paper presented at the 68th International Communication Association Annual Conference, Prague, May 24-28.

Xu, Y., Sun, Y., Xu, L. Z., Monge, P. R., Fulk, J., & Lomi, A. (2018). Networks within crowds: Investigating the formation of multidimensional and multilevel networks in online crowdsourcing. Paper presented the 68th International Communication Association Annual Conference, Prague, May 24-28.

Sun, Y. Xu, L. Z., Xu, Y., & Zhou, Y., (2018). Serial integration, real innovation: Effects of knowledge variety and interactive commenting in online crowdsourcing open challenges. Paper presented at the Annenberg Graduate Fellowship Research and Graduate and Creative Project Symposium, Los Angeles, Apr 18.

Xu, L. Z. (2017). Will a digital camera cure your sick puppy? The persuasive power of communication modality and storytelling narrative in crowdfunding. Paper presented at the 67th International Communication Association Annual Conference, San Diego, May 25-29. (Top Student Paper Award in Information Systems Division)

Xu, L. Z. & Shaikh, S. J. (2017). The inevitable decline: Explicating the (non)sharing decisions on Facebook. Paper presented at the 67th International Communication Association Annual Conference, San Diego, May 25-29.

Lopez, R. A. & Xu, L. Z. (2017). Battling for the net: Big data and net neutrality activism. Paper presented at the 67th International Communication Association Annual Conference, San Diego, May 25-29.

Walter, N., Cody, M. J., Xu, L. Z., & Murphy S. T. (2017). Meta-analysis of humor effects on persuasion. Paper presented at the 67th International Communication Association Annual Conference, San Diego, May 25-29.

Xu, L. Z. (2017). Analyzing crowdfunding description texts using topic modeling. Paper presented 2nd Big Data and Human Behavior Symposium at University of Southern California, Los Angeles, March 11 (Top Three Papers Award).

Xu, L. Z. & Ge. Z. (2016). A two-mode network analysis of crowdfunding donors in structural equivalence. Paper presented at the International Network of Social Network Analysis XXXVI Sunbelt Conference, Newport Beach, April 5-10.

Lopez. R. A. & Xu, L. Z. (2016). Net neutrality activism. Paper presented at the 1st Big Data and Human Behavior Symposium at University of Southern California, Los Angeles, March 11.

Xu, L. Z. (2015). Exploring the impact of diffusion networks and content characteristics on crowdfunding. Paper presented at the 101st National Communication Association Annual Convention, Las Vegas, November 19-22.

Wang. X. & Xu, L. Z. (2015). Mapping 20 years of Asian journalism research: A content analysis of top journal articles on journalism in Asia. Paper presented at the Association for Education in Journalism and Mass Communication Annual Conference, San Francisco, August 6-9.

Xu, L. Z. (2014). A revisit with the hostile media effect: Perceived media quality, perceived reach and polarized judgments among college students. Paper presented at the 100th National Communication Association Convention, Chicago, November 18-23.

Xu, L. Z. (2014). The “citizen-partisan dilemma”: The impact of nationalism and ideology on misperceptions towards publicized truth claims about foreign affairs. Paper presented at the Midwest Association of Public Opinion Research Annual Convention, Chicago, November 18-23.

Xu, L. Z. & Peterson. J. C. (2014). Exploring the cultural and communicative meanings of cooking to Chinese students in the USA through photovoice. Paper presented at the 64th International Communication Association Annual Conference, Seattle, May 22-26.

Xu, L. Z. (2013). Do international students and domestic students differ in social capital? Examining the disengagement of international college students in the USA. Paper presented at the 99th National Communication Association Annual Convention, Washington, DC, November 21-24.