Nathan Gilkerson
Dr. Nathan GilkersonMarquette University

Johnston Hall, 323

MilwaukeeWI53201United States of America
(414) 288-4152(414) 288-5227 (FAX)

Assistant Professor of Strategic Communication


Ph.D., Mass Communication, University of Minnesota
B.A., English and Psychology, Luther College

Courses Taught

ADPR 2200 Media Writing
PURE 1800 Principles of Public Relations
PURE 3800 Public Relations Strategies
PURE 4997 Public Relations Campaigns

Research Interests

Political Communication and Political PR
Social Media and Online Political Activism
Health Communication and Anti-Binge Drinking Campaigns
Public Relations Measurement and Evaluation
Entertainment Media and Political Satire

Professional Experience

Senior Account Executive, North Woods Advertising, Minneapolis, MN, 2005-2007
Account Executive, Himle Horner Public Relations, Minneapolis, MN, 2003-2005
Deputy Communications Director, South Dakota Democratic Party, 2002
Press Assistant, U.S. Senator Tim Johnson, 2001

Professional Affiliations

Association for Education in Journalism and Mass Communication
Public Relations Society of America

Selected Publications

Gilkerson, N. (Forthcoming). The Lands’ End Content Marketing Debacle: A Cautionary Tale of a Retailer’s Inadvertent Foray into Polarized Politics. In B. Brunner & C. Hickerson (Eds.), Cases in Public Relations: Translating Ethics into Action. Oxford University Press.

Schriner, M., Swenson, R., & Gilkerson, N. (2017). Outputs or outcomes? Assessing Public Relations Practices in Evaluation of PR campaigns. Public Relations Journal. 11(1).

Gilkerson, N. D. (2017). Posting, sharing, and tweeting a brand’s politics: Social media and the recent evolution of online corporate activism. In Burns, K.S. (Ed.), Social Media: A Reference Handbook, Vol 1, (pp. 149-154). Santa Barbara, CA: ABC-CLIO.

Gilkerson, N., Berg, K.T. (2017). Social media, hashtag hijacking, and the evolution of an activist group strategy. In L. Austin &Y. Jin (Eds.), Social Media and Crisis Communication. Taylor & Francis/Routledge.

Anderson, B., Swenson, R., & Gilkerson, N. (2016). “Dialoguing about Rules of Engagement on the Digital Front Lines: Advancing Theory through Communication Experts’ Use of Interactive Writing to Build Relationships.” International Journal of Communication. 10, 4095–4118.

Gilkerson, N., Swenson, R., & Anderson, B. (2016). “Farmed and Dangerous? A Case Study of Chipotle’s Branded Entertainment Series and Polarized Reactions to its Satirical Depiction of Farming and Agribusiness.” Journal of Applied Communications, 100(3), 106–120.

Swenson, R., Gilkerson, N., & Anderson, B. (2016). “Taking Food Fights Online: Analysis of Chipotle’s Attempt to Cultivate Conversation with “The Scarecrow” Video.” Public Relations Review, 42(4), 695–697.

Gilkerson, N. D., & Southwell, B. G. (2016). Interpersonal communication and political campaigns. In C. R. Berger & M. E. Roloff (Eds.), The International Encyclopedia of Interpersonal Communication. Hoboken, NJ: Wiley-Blackwell.

Gilkerson, N. D., Southwell, B.G. (2016). Interpersonal communication. In Mazzoleni, et al. (Eds.) The International Encyclopedia of Political Communication. Hoboken, NJ: Wiley- Blackwell.

LaMarre, H. L., Landreville, K. D., Young, D., & Gilkerson, N. (2014). Humor Works in FunnyWays: Examining Satirical Tone as a Key Determinant in Political Humor Message Processing. Mass Communication and Society, 17(3), 400–423. doi:10.1080/15205436.2014.891137

Gilkerson, N.D., Gross, M., & Ahneman, A. (2013). “‘The Other Hangover’: A Case Study in Implementing and Evaluating an Original, Student-Designed Campaign to Curb Binge Drinking.” Case Studies in Strategic Communication, 2, 93-131.

Southwell, B.G., Gilkerson, N.D., Depue, J.B., Shelton, A.K., Friedenberg, L.M., & Koutstaal, W. (2010). “Aging and the Questionable Validity of Recognition-Based Exposure Measurement.” Communication Research, 37(5), 603-619.

Recent Presentations and Papers

Gilkerson, N. D. (2016, March). "From Broom & Dozier to Lindenmann, Stacks, DPRG and AMEC: Standardization of PR Measurement Models," Research report from the Task Force on Standardization of PR/Communication Evaluation/Measurement Models. International Public Relations Research Conference, Miami, FL.

Isaacson, T., Gilkerson, N. D. (2016, March). "What Produces Success in PR Management? Exploring Excellence Among the Best and the Brightest," International Public Relations Conference, Miami, FL.

Feldner, S. B., & Gilkerson, N. D. (2015, November). "How Corporations Communicate about Tragedy in a Complex Global Media Environment," National Communication Association, Las Vegas, NV.