Young Kim
Dr. Young KimMarquette University

Johnston Hall, 423

MilwaukeeWI53201United States of America
(414) 288-0826(414) 288-5227 (FAX)

Assistant Professor of Strategic Communication


Ph.D., Media and Public Affairs, Louisiana State University
M.S., Public Relations, Montana State University Billings

Courses Taught

ADPR 4600 International Advertising and Public Relations
CCOM4750/5750 Corporate Social Responsibility
COMM 6955 Proseminar in Organizations: Crisis Communication
PURE 1800 Public Relations Principles

Research Interests

Organization-Public Relationships
Crisis Communication and Management
Reputation Management
Communication Behavior

Professional Affiliations

Association for Education in Journalism and Mass Communication (AEJMC)
International Communication Association (ICA)
National Communication Association (NCA)
Korean American Communication Association (KACA)

Recent Publications

Kim, Y., Kang, M., Lee, J., & Yang, S.-U. (2019). Exploring Crisis Communication in the Internal Context of An Organization: Examining Moderated and Mediated Effects of Employee-Organization Relationships on Crisis Outcomes. Public Relations Review, 45(3), 1-18. DOI: 10.1016/j.pubrev.2019.04.010

Ekachai, D., & Kim, Y. (2019). Does Your PR Course Syllabus Excite, Intrigue, and Motivate Students to Learn? Syllabus Designs and Student Impressions on the PR course and the Course Instructor. Journal of Public Relations Education, 5(1), 101-133. (

Kim, Y. (2018). Enhancing Employee Sensemaking and Sensegiving Communication Behaviors in Crisis Situations: Strategic Management Approach for Effective Internal Crisis Communication. Journal of Communication Management22(4), 451-475. DOI: 10.1108/JCOM-03-2018-0025

Jeong, J. -S., Kim, Y., & Chon, M. (2018). Who Is Caring for the Caregiver? The Role of Cybercoping for Dementia Caregivers. Health Communication, 33(1), 5-13. DOI: 10.1080/10410236.2016.1242030

Shim, K., Chung, M., & Kim, Y. (2017). Does ethical orientation matter? Determinants of public reaction to CSR communication. Public Relations Review. DOI: 10.1016/j.pubrev.2017.05.001

Kim, Y., & Park, H. (2017). Is there still a PR problem online? Exploring the effects of different sources and crisis response strategies in crisis communication via social media. Corporate Reputation Review, 20(1), 76-104. DOI: 10.1057/s41299-017-0016-5

Kim, Y. (2016). Understanding Publics' Perception and Behaviors in Crisis Communication: Effects of Crisis News Framing and Publics' Acquisition, Selection, and Transmission of Information in Crisis Situations. Journal of Public Relations Research, 28(1), 35-50. DOI: 10.1080/1062726X.2015.1131697*
*Named "the 2016 Top Downloaded Article."

Kim, Y., Miller, A., & Chon, M. (2016). Communicating with The Key Publics in Crisis Communication: The Synthetic Approach to The Public Segmentation in CAPS (Communicative Action in Problem Solving). Journal of Contingencies and Crisis Management, 24(2), 82-94. DOI: 10.1111/1468-5973.12104

Kim, Y. (2015). Toward an Effective Government-Public Relationship: Organization-Public Relationships based on a Synthetic Approach to Public Segmentation. Public Relations Review, 41(4), 456-460. DOI:

Kim, Y. (2015). Toward an Ethical Model of Effective Crisis Communication. Business and Society Review, 120(1), 57-81. DOI: 10.1111/basr.12048

Otjen, A. J., Keller, S., & Kim, Y. (2015). Marketing a City Library in the Face of Negative Attitudes. International Journal of Business Strategy, 15(1).

Kim, Y., Chon, M., & Miller, A. (2014). Cross-national Ongoing Crisis Communication on Social Media: A Comparative Analysis of Twitter regarding Asiana Airlines Crash Crisis in South Korea and US. Asian Communication Research, 9, 22-51.

Chung, W., & Kim, Y. (2014). Dealing with "Prodromes" through Social Media: Pre-Crisis Communication of Hyundai Motors Regarding its Overestimated Gas Mileage Issue. Asian Journal of Information and Communications, 6(1), 7-24.

Miller, A., & Kim, Y. (2014). Is digital content better? In A. Miller and A. Reynolds (Eds.). News Evolution or Revolution? The Future of Print Journalism in the Digital Age (pp. 147-162). New York, NY: Peter Lang Publishing Group.

Honors and Awards

Teaching Award
Promising Professor Award, Mass Communication & Society (MC&S) Division, Association for Education in Journalism and Mass Communication (AEJMC), 2015

Top Paper Awards

  • Top Faculty Paper Award in Public Relations Division of the National Communication Association’s (NCA) Annual Convention, 2018.
  • Top Paper Award – The Second Place in the 2018 Teaching Paper Competition  in Public Relations Division of the Association for Education in Journalism and Mass Communication's (AEJMC) Annual Conference, 2018.
  • 2016 Top Downloaded Article Award in Journal of Public Relations Research, Public Relations Division, Association for Education in Journalism and Mass Communication (AEJMC)'s Annual Conference, 2017.
  • First Place Open Competition Paper (Top Paper Award), Public Relations Division, Association for Education in Journalism and Mass Communication's (AEJMC) Annual Conference, 2017
  • Top Student Paper Award, Public Relations Division, National Communication Association's (NCA) Annual Convention, 2015
  • First Place Graduate Student Paper Award, Public Relations DivisionInternational Communication Association's (ICA) Annual Conference, 2015
  • The Red Rider Public Relations Research (Top Paper) Award,International Public Relations Research Conference (IPRRC), 2015
  • Top Paper Award, Korean American Communication Association (KACA), Association for Education in Journalism and Mass Communication's (AEJMC) Annual Conference, 2014
  • Top Paper Award, Korean American Communication Association (KACA),National Communication Association's (NCA) Annual Convention, 2013
  • Top Student Paper, Communication Ethics Division,National Communication Association's (NCA) Annual Convention, 2012
  • The Debut Award, the Executive Club of the Western States Communication Association (WSCA), 2012
  • Top Debut Paper, the Communication Theory & Research Division, the Western States Communication Association's (WSCA) Annual Conference, 2012

Why Marquette

To make one step forward for "Be The Difference" in my life, as well as my future students' ones, I decided to come to Marquette. I found out that trajectories of my research and teaching seem to have been on the Marquette's mission. That's why I feel Marquette is the best fit school for me to learn more about how I can not only advance knowledge and experience that help my students prepare for intellectual, artistic, professional and ethical leadership but also apply my research, teaching and service to make a contribution to the Marquette community and improve the lives of our neighbors.