Ashley Deutsch

Ashley Deutsch
Ashley DeutschMarquette University

David Straz Hall, 679

MilwaukeeWI53201United States of America
(414) 288-7667

Assistant Professor of Marketing

Ashley Deutsch, Ph.D. is an Assistant Professor of Marketing in the College of Business Administration at Marquette University. Ashley completed her Ph.D. in marketing at the University of Arkansas. She has published in the Journal of Business Research and Journal of Public Policy & Marketing and her research focuses on consumer health and well-being issues at both the consumer and social systems level through a critical lens. Ashley is an active member in the Transformative Consumer Research community and works at the intersection of marketing, sociology, and communication disciplines.

Prior to academia, she worked in marketing communications for multinational corporations, nonprofits, and health systems. She continues to consult small businesses and political candidates on marketing-related issues. In her free time, she enjoys spending time in her garden with her dog Sampson.


2020: Ph.D. University of Arkansas – Marketing

2015: M.A. Purdue University – Strategic Public Relations, minors in Social Network Analysis and Intercultural Communication

2013: B.A. Purdue University – Public Relations & Rhetorical Advocacy

Courses Taught

Introduction to Marketing

Nonprofit Marketing Management

Integrated Marketing Communication


Ashton Mouton, Virginia Sanchez-Sanchez, Max Renner, and Ashley Deutsch Cermin (2021), “Fostering a Reimagined Professional Stability: An Autoethnographic Exploration of How Our (Work) Group Found Hope and Healing During the COVID-19 Pandemic,” forthcoming in Survive & Thrive: A Journal of Medical Humanities and Narrative as Medicine.

Melissa G. Bublitz, Lan Nguyen Chaplin, Laura A. Peracchio, Ashley Deutsch Cermin, Mentor Dida, Jennifer Edson Escalas, Meike Eilert, Alexei Gloukhovtsev, and Elizabeth G. Miller, (2021) "Rise Up: Understanding Youth Social Entrepreneurs and Their Ecosystems," Journal of Public Policy & Marketing, 40(2), 206-225.

Ashley Cermin, Chris Berry, Scot Burton and Betsy Howlett, (2019) “The Effects of the FTC-Mandated Disclosure on Homeopathic Product Purchase Intentions and Efficacy Perceptions,” Journal of Business Research, 101, 47-58.

Jeff B Murray, Zafeirenia Brokalaki, Anoop Bhogal-Nair, Ashley Cermin, Jessica Chelekis, Hayley Cocker, Toni Eagar, Brandon McAlexander, Natalie Mitchell, Rachel Patrick, Thomas Robinson, Joachim Scholz, Anastasia Thyroff, Mariella Zavala, Miguel A Zuniga, (2019) “Toward a Processual Theory of Transformation,” Journal of Business Research, 100, 319-326.