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Craig Andrews

Craig  Andrews
Craig AndrewsMarquette University

Straz Hall, 681

MilwaukeeWI53201United States of America
(414) 288-7181
Curriculum Vitae

Professor and Charles H. Kellstadt Chair in Marketing

Craig Andrews is Professor and Charles H. Kellstadt Chair in Marketing, Marquette University. Craig recently spent a year-long sabbatical at the U.S. Food & Drug Administration (FDA) in Washington, DC serving as a Social Scientist (Center for Tobacco Products) and a Senior Scholar (Center for Food Safety and Applied Nutrition). He previously served on the FDA’s Risk Communication Advisory Committee. He also has been responsible for ad copy testing on the Behavior Change Expert Panel for the National Youth Anti-Drug Media Campaign in New York, NY. Craig also has been Editor of the Journal of Public Policy & Marketing, for which he earned honors as Reviewer of the Year four times (2018, 2014, 2005, 1992) and twice won the Kinnear/JPPM Award for article of the year (2012, 2013). Craig also served as a Consumer Research Specialist in the Division of Advertising Practices with the Federal Trade Commission in Washington, DC, earning the FTC’s Award for Meritorious Service. He also has been Chair of the Marketing & Society Special Interest Group of the American Marketing Association. Craig also has held visiting professor positions with Coca-Cola Foods in Houston and with the Fitzgerald & Co. advertising agency in Atlanta. He has worked as a consultant for the Wisconsin Tobacco Control Board, Federal Trade Commission, and Food and Drug Administration, among others. Craig currently serves on five editorial boards. His work has appeared in the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Public Policy & Marketing, Journal of Advertising, Journal of the Academy of Marketing Science, Journal of Current Issues and Research in Advertising, Journal of International Business Studies, Journal of Retailing, Tobacco Control, Nicotine & Tobacco Research, and the American Journal of Public Health, among others.


  • Ph.D., Marketing, University of South Carolina, 1985
  • M.B.A., Marketing/Finance, University of South Carolina, 1980
  • B.S., Marketing/Management, Clarion University of Pennsylvania, 1978 

Professional Interests

  • Marketing and Public Health
  • Advertising and Consumer Research
  • Nutrition Claims and Symbols
  • Warnings and Disclosures
  • Social Marketing
  • Consumer Protection Issues 

Selected Publications

Andrews, J. Craig,  Darren Mays,  Richard G. Netemeyer,  Scot Burton Jeremy Kees (2018), “Effects of E-Cigarette Health Warnings and Modified Risk Ad Claims on Adolescent E-Cigarette Craving and Susceptibility,” Nicotine & Tobacco Research,, April 16, 2018.

Newman, Christopher L., Scot Burton, J. Craig Andrews, Richard G. Netemeyer, and Jeremy Kees, (2018), “Marketers' Use of Alternative Front-of-Package Nutrition Symbols: An Examination of Effects on Product Evaluation,” Journal of the Academy of Marketing Science, December, doi: 10.1007/s11747-017-0568-z. 

Andrews, J. Craig, Scot Burton and Laurel Aynne Cook (2017), “Nutrition Labeling in the United States and the Role of Consumer Processing, Message Structure, and Moderating Conditions,” in Health and Risk Communication, Roxanne Parrott, ed., Oxford Research Encyclopedia of Communication, Jon F. Nussbaum, Editor-in-Chief, New York, NY: Oxford University Press, April 2017, doi: 10.1093/acrefore/9780190228613.013.546.

Andrews, J. Craig, Richard G. Netemeyer, Scot Burton, and Jeremy Kees (2016), “Effects of Plain Package Branding and Graphic Health Warnings on Adolescent Smokers in the United States, Spain, and France,” Tobacco Control, April 18, 2016, doi:10.1136/tobaccocontrol-2015-052583.

Andrews, J. Craig and Richard G. Netemeyer (2015), “The Role of Social Marketing in Preventing and Reducing Substance Abuse,” in Handbook of Persuasion and Social Marketing, (Ch. 6, Vol. 3), David Stewart, ed., New York: Praeger, 155-194.

Andrews, J. Craig, Richard G. Netemeyer, Jeremy Kees, and Scot Burton (2014), “How Graphic Visual Health Warnings Affect Young Smokers’ Thoughts of Quitting,” Journal of Marketing Research, 51 (April), 165-183.

Honors and Awards

Recipient of the Lawrence G. Haggerty Faculty Award for Research Excellence, March 20, 2018. (The Haggerty Award recognizes “scholarly distinction at Marquette University.”)

Journal of Public Policy & Marketing "Reviewer of the Year" for 2018, 2014, 2005 and 1992.

Appointment to the Food & Drug Administration, Risk Communication Advisory Committee, Rockville, MD, October 1, 2008 for a term ending September 30, 2012.

Recipient of the Charles H. Kellstadt Endowed Chair in Marketing, August 20, 1998. (The Chair rewards “excellence in teaching and scholarship in the marketing profession.”)

Federal Trade Commission Award for Meritorious Service, Consumer Research Specialist (1992 – 1993), Division of Advertising Practices, Bureau of Consumer Protection, June 18, 1993 from FTC Chair Janet Steiger.

Personal Interests

  • Running
  • Swimming
  • Traveling

Additional Information


Textbook coverAndrews, J. Craig and Terence A. Shimp (2018), Advertising, Promotion and other aspects of Integrated Marketing Communications, 10th ed., Mason, OH: Cengage Learning, August.

Textbook link...
Harvard Case Map with Andrews & Shimp 10th Edition