Featuring Michelle Morris, Vice President of Global Marketing Solutions for Facebook
Friday, March 1, 2019, 10:00am – 11:00 a.m.
Alumni Memorial Union Monaghan Ballroom
Free event, open to the public.
About Michelle Morris
Michelle Morris is Vice President of Global Services across Facebook’s US Automotive, Financial Services, Real Estate, Insurance, Restaurants and Education business. Michelle leads a national team transforming the way industries connect, communicate, and drive business in a mobile first and personal world. She helps clients and agencies use Facebook to build brands, acquire new customers and craft owner advocacy strategies. Michelle leads with an entrepreneurial passion fueled by her knowledge of both traditional and digital mediums and is a champion for Franchisee/Local marketing efforts.
Prior to Facebook, Michelle built Google’s North American automotive manufacturing and dealerships business as Managing Director responsible for creative, direct response and strategic brand activation. For nearly 8 years, she led teams across multiple coasts and notable contributions included the launch of custom research, creation of new sub-verticals to drive focused growth and the establishment of Google's bankruptcy policy which kept accounts active while recovering 100% of spend. Michelle's industry and marketing expertise helped deepen Google's Automotive relationships beyond advertising for Google Maps, Android and in-vehicle integrations.
Before joining Google, Michelle served as Group Senior Vice President and Account Director of the Chrysler brand at Chrysler's ad agency BBDO, responsible for all aspects of Chrysler's advertising, CRM, event partnerships and product placement efforts. At BBDO for over 8 years, Michelle also held executive leadership roles in the agency’s corporate marketing, dealer/franchise training and human resource departments. Never one to turn down a challenge, Michelle's teams improved agency turnaround times while launching new mediums to help their clients reach customers.
A people first leader highly capable of navigating ambiguity, Michelle began her career in Human Resources as an Executive Director in the innovative partnered staffing division of Kelly Services, managing branches embedded within key client locations.
Michelle has shared her integrated marketing experience at industry conferences conducted by J.D. Power, the National Automobile Dealers Association (NADA), Mobile World Congress and the Direct Marketing Association. She was honored as a Crain’s 40 under 40 professional in 2010, one of Vista Maria’s 2012 Celebrating Women award winners and a 2015 Rising Star by The Automotive News. Michelle serves as a committee member of the 30% Club and finds great reward in helping all publicly traded boards get to 30% representation of women by 2020. Michelle is a founding board member of the Cassie Hines Shoes Cancer foundation, a 501(c)(3) that helps young adults diagnosed with cancer, founder of the Scott Stephenson Eastern Echo Scholarship and an advocate for Suicide Prevention and Awareness. Michelle earned a bachelor’s degree in psychology from Michigan State University and lives in the Greater Detroit Area with her husband, two children, gecko and 3 cats.
Please register below to attend this lecture.
Previous Kellstadt Lectures:
2017 - Paul DePodesta, Chief Strategy Officer, Cleveland Browns, “The MONEYBALL Story: An Afternoon with Paul DePodesta”