Kellstadt Lecture

The Effects of Service Robots on Consumer Experiences

Free event open to the public, please signup below to attend!

Friday, April 21, 2023 - 10:30 - 11:30 a.m.

Alumni Memorial Union Room 227

Martin Mende, Ph.D., Jim Moran Professor of Business Administration, Florida State University

Maura L. Scott, Ph.D, Dr. Persis E. and Dr. Charles E. Rockwood Eminent Scholar Chair in Marketing, Florida State University

Interactions between consumers and humanoid service robots will soon be part of routine marketplace experiences, to include contexts such as hospitality and healthcare. This research examines whether humanoid robots (relative to human employees) will trigger positive or negative consequences for consumers and companies. A series of studies reveals that consumers report lower assessments of a humanoid robot service provider (relative to a human one), and this has downstream effects on consumption behavior and the customer experience. We examine the underlying psychological process driving these consumers responses, and study moderating effects that can reduce consumers’ negative responses. Contextual boundary conditions of this effect are also examined.

                          Martin Mende              Maura Scott

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Recent Kellstadt Lectures:

2021 - Dona Fraser, Senior Vice President, Privacy Initiatives and Director, Children’s Advertising Review Unit, BBB National Programs. Children's Privacy: A Year of Meaningful Change

2020 - Timothy Wu, Julius Silver Professor of Law, Science and Technology at Columbia Law School “The Techlash: How the Platforms Gained Power and How They May Lose It”

2019 - Michelle Morris, Vice President, Global Marketing Solutions, Facebook "Innovating for Good in Changing Times"

2017 - Paul DePodesta, Chief Strategy Officer, Cleveland Browns, “The MONEYBALL Story: An Afternoon with Paul DePodesta”