Fighting Infodemics: Warning Labels and Antidotes to Mis- and Disinformation

 

Friday, April 12, 2024 - 10:30 - 11:30 a.m.

Alumni Memorial Union Room 227

Dr. Beth Vallen, Professor of Marketing, and Dr. Jeremy Kees, the Richard J. and Barbara Naclerio Endowed Chair in Business and Professor of Marketing, both at Villanova University, will deliver the 2024 Kellstadt Lecture.

Their lecture, “Fighting Infodemics: Warning Labels and Antidotes to Mis- and Disinformation,” will discuss the formation of misinformation and disinformation, recognized as global threats to democracy, public health, consumer information, and social cohesion. The presenters then offer a framework and creative ideas to stimulate research helping to counteract infodemics via disclosures and warning labels. They are Co-Editors of the Journal of Public Policy & Marketing (an "A" journal in the marketing field). Both have been named Poets & Quants “Best Undergraduate Business Professors."

 

 

Recent Kellstadt Lectures:

2023 - Martin Mende & Maura Scott of Florida State University: The effects of service robots on consumer experiences

2021 - Dona Fraser, Senior Vice President, Privacy Initiatives and Director, Children’s Advertising Review Unit, BBB National Programs. Children's Privacy: A Year of Meaningful Change

2020 - Timothy Wu, Julius Silver Professor of Law, Science and Technology at Columbia Law School “The Techlash: How the Platforms Gained Power and How They May Lose It”

2019 - Michelle Morris, Vice President, Global Marketing Solutions, Facebook "Innovating for Good in Changing Times"

2018 - Dr. Cait Lamberton, Ben Fryrear Chair in Marketing, University of Pittsburgh, "Tiny Levers, Better Lives? The Potential and Limits of Technology-Enabled Nudging”

2017 - Paul DePodesta, Chief Strategy Officer, Cleveland Browns, “The MONEYBALL Story: An Afternoon with Paul DePodesta”