The Effects of Service Robots on Consumer Experiences
Friday, April 22, 2022 - EVENT CANCELLED
Maura L. Scott, Ph.D. Persis E. Rockwood Professor of Marketing, Florida State University
Martin Mende, Ph.D., Jim Moran Professor of Business Administration, Florida State University
Interactions between consumers and humanoid service robots will soon be part of routine marketplace experiences, to include contexts such as hospitality and healthcare. This research examines whether humanoid robots (relative to human employees) will trigger positive or negative consequences for consumers and companies. A series of studies reveals that consumers report lower assessments of a humanoid robot service provider (relative to a human one), and this has downstream effects on consumption behavior and the customer experience. We examine the underlying psychological process driving these consumers responses, and study moderating effects that can reduce consumers’ negative responses. Contextual boundary conditions of this effect are also examined.
Recent Kellstadt Lectures:
2021 - Dona Fraser, Senior Vice President, Privacy Initiatives and Director, Children’s Advertising Review Unit, BBB National Programs. Children's Privacy: A Year of Meaningful Change
2020 - Timothy Wu, Julius Silver Professor of Law, Science and Technology at Columbia Law School “The Techlash: How the Platforms Gained Power and How They May Lose It”
2019 - Michelle Morris, Vice President, Global Marketing Solutions, Facebook "Innovating for Good in Changing Times"
2017 - Paul DePodesta, Chief Strategy Officer, Cleveland Browns, “The MONEYBALL Story: An Afternoon with Paul DePodesta”