Kellstadt Lecture

"Innovating for Good in Changing Times"

Featuring Michelle Morris, Vice President, Global Marketing Solutions, Facebook

Friday, March 1, 2019, 10:00 AM – 11:00 AM

Alumni Memorial Union Monaghan Ballroom

Free event, open to the public.

 

Presentation Summary

Facebook just turned 15. Over that time, the world has changed a lot. People, communities and businesses have become infinitely more connected online. It’s empowered people to do great things but has also created complex social issues around privacy, content governance and digital well-being.

Especially over the past few years, Facebook has changed a lot too. With the responsibility of having more than 2 billion people on their platform, Facebook is continuing to chart a course to make innovative technology a force for good. That means creating experiences to help people build vibrant communities in a trusted environment—whether it’s sharing stories with family and friends, supporting social causes, or building and growing local businesses.

Guided by Facebook’s principles of integrity and culture of innovation, the company is bringing social media into the future. Michelle Morris, VP of Global Marketing Solutions at Facebook, will share her insights and perspective on how people can innovate for good in these changing times.

 

About Michelle Morris

Michelle Morris, Vice President of Global Marketing for FacebookMichelle Morris is Vice President of Global Marketing Solutions across Facebook’s US Automotive, Financial Services, Real Estate, Insurance, Restaurants and Education business. Michelle leads a national team transforming the way industries connect, communicate, and drive business in a mobile first and personal world. She helps clients and agencies use Facebook to build brands, acquire new customers and craft owner advocacy strategies. Michelle leads with an entrepreneurial passion fueled by her knowledge of both traditional and digital mediums and is a champion for Franchisee/Local marketing efforts.
Prior to Facebook, Michelle built Google’s North American automotive manufacturing and dealerships business as Managing Director responsible for creative, direct response and strategic brand activation. For nearly 8 years, she led teams across multiple coasts and notable contributions included the launch of custom research, creation of new sub-verticals to drive focused growth and the establishment of Google's bankruptcy policy which kept accounts active while recovering 100% of spend. Michelle's industry and marketing expertise helped deepen Google's Automotive relationships beyond advertising for Google Maps, Android and in-vehicle integrations.
Before joining Google, Michelle served as Group Senior Vice President and Account Director of the Chrysler brand at Chrysler's ad agency BBDO, responsible for all aspects of Chrysler's advertising, CRM, event partnerships and product placement efforts. At BBDO for over 8 years, Michelle also held executive leadership roles in the agency’s corporate marketing, dealer/franchise training and human resource departments. Never one to turn down a challenge, Michelle's teams improved agency turnaround times while launching new mediums to help their clients reach customers.
A people first leader highly capable of navigating ambiguity, Michelle began her career in Human Resources as an Executive Director in the innovative partnered staffing division of Kelly Services, managing branches embedded within key client locations.
Michelle has shared her integrated marketing experience at industry conferences conducted by J.D. Power, the National Automobile Dealers Association (NADA), Mobile World Congress and the Direct Marketing Association. She was honored as a Crain’s 40 under 40 professional in 2010, one of Vista Maria’s 2012 Celebrating Women award winners and a 2015 Rising Star by The Automotive News. Michelle serves as a committee member of the 30% Club and finds great reward in helping all publicly traded boards get to 30% representation of women by 2020. Michelle is a founding board member of the Cassie Hines Shoes Cancer foundation, a 501(c)(3) that helps young adults diagnosed with cancer, founder of the Scott Stephenson Eastern Echo Scholarship and an advocate for Suicide Prevention and Awareness. Michelle earned a bachelor’s degree in psychology from Michigan State University and lives in the Greater Detroit Area with her husband, two children, gecko and 3 cats.

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Previous Kellstadt Lectures:

2017 - Paul DePodesta, Chief Strategy Officer, Cleveland Browns, “The MONEYBALL Story: An Afternoon with Paul DePodesta”