Program Learning Goals

As one of many methods of assuring that the goals of our educational mission are successfully met, the college regularly and systematically engages in the assessment of a variety of competencies. As part of this assurance of learning, each program defines and collects data on learning goals; statements of the knowledge, skills and attitudes that we want our graduates to possess. We use them for continuous improvement and they are the criteria on which organizations such as AACSB evaluate our accreditation. The following is a list of our current Undergraduate Program Learning Goals.

Undergraduate Business Core

  1. Demonstrate effective communication skills to business situations.
  2. Analyze the global business environment.
  3. Analyze the domestic business environment.
  4. Demonstrate critical thinking to business situations.
  5. Demonstrate an ethical understanding and perspective to business situations.

In addition to the Program Learning Goals on which all College of Business Administration students are assessed, each undergraduate major has a unique learning goal; they are listed below with links to the department pages for more details.

Accounting (ACCO)

  • Apply critical thinking skills
  • Perform entry level accounting operations
  • Demonstrate oral communication skills
  • Demonstrate written communication skills
  • Analyze international environment
  • Analyze ethical issues
  • Utilize technology skills

Economics (ECON)

Apply the standard analytic tools of applied economic analysis to business situations.

Entrepreneurship (ENTP)

  • Ability to recognize a business opportunity that fits the individual student
  • Demonstrate the understanding of how to launch the individual's entrepreneurial career

Finance (FINA)

Perform an applied financial analysis in a business situation

Human Resources (HURE)

Understand and apply the policies and practices of the primary areas of human resource management, including staffing, training and compensation

International Business (INBU)

  • Understand the nature of international business
  • Demonstrate developed global perspectives

Information Technology (INTE)

  • Define the business problem
  • Analyze business processes and data
  • Model the business process
  • Develop software programs
  • Evaluate software packages

Marketing (MARK)

  • Identify strategic marketing problems
  • Make recommendations on solving these strategic marketing problems

Operations & Supply Chain Management (OSCM)

 Understand and analyze operations and supply chain management issues in a firm.

Real Estate (REAL)

Perform an applied real estate analysis in a business situation